Guitarist/singer/songwriter FREDDIE NELSON has just released the self-produced video for “Hey Doll” from his forthcoming debut solo album, SHAKE THE CAGE, which is due out July 7. The song is currently available on iTunes, Amazon, Spotify, and all other digital retail outlets.

FREDDIE NELSON first came to international attention in 2010 when he collaborated with guitar virtuoso Paul Gilbert (Mr. Big) on their album, UNITED STATES. Together they wrote, performed, and produced the recording that was released on Mascot Records and toured Japan and Europe shortly after.

In keeping with the “DIY” nature of the album, NELSON passed over a larger budget concept video and took on the challenge of finding a creative angle to produce a video himself. After weighing location options, he decided it would be a cool experience to build a stage in his dining room and shoot there. He called on Tara Bennett to do the filming, a professional photographer & videographer who also happens to be a friend. All of the editing was done in house by NELSON and his wife, Nina.

“In truth, the idea started as a lyric video, but then we started shooting and realized we had something a step up from that,” explains NELSON. “I wanted to show people that you can always be creative no matter what you have in front of you.  It was a challenge and I’m happy with the way it turned out.”

SHAKE THE CAGE is a collection of eleven hook driven rock songs displaying NELSON’s impressive four octave vocal range and notoriously ferocious guitar playing. Intertwining elements of punk, pop, and blues, he has the uncanny ability to weave memorable melodies alongside intelligent lyrics to create a body of work that appeals to the masses.

“The record is called SHAKE THE CAGE, because I feel that a lot of music has become one dimensional with tools such as pitch correction and formulated songwriting.  There is no substitute for hard work and honing your craft, and it’s time to challenge mediocrity,” he says.

With unprecedented attention to detail, SHAKE THE CAGE is truly a solo effort. All of the writing and producing was done by Nelson as well as all of the musical and vocal performances, with the exception of drums performed by the legendary Thomas Lang (who has played with Peter Gabriel, Kelly Clarkson, John Wetton and countless others). It was mixed by Rob Hill of X Music Studios in Los Angeles, CA and was mastered by Maz Murad at Metropolis in London, England.

“I let my instincts guide me,” NELSON explains, “and this album is the result of living in the moment.”

Behind the scenes: